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Visa and Mastercard have dominated global payments over the past decade through asset-light models, strong branding, and strategic partnerships, but face growing disruption. Here's a quick understanding of what is changing in payments.
This article outlines B2B research, contrasting it with B2C in audience, complexity, and data sensitivity. It covers strategic benefits like retention, innovation, and market planning. Key methods—secondary, quantitative, qualitative—are summarized with pros and cons. It also describes five research types and provides a step-by-step guide for execution, from participant selection to reporting.
Strong branding helps SMEs stand out, build trust, and scale—just look at Kskin, Kapten Batik, and Coliwoo. The article highlights how clear purpose, cultural relevance, and consistent messaging drive brand success, and offers a quick checklist for maintaining brand health.
Branding strategies differ significantly between consumer markets and B2B environments, reflecting the distinct audiences, decision-making processes, and priorities in each sector. Find out why.
For SMEs, budgets are always a constraint. Find out how you can get a deeper understanding of your market segments the cost efficient way.
Deep dive into a hybrid approach to B2B market sizing, blending top-down data with bottom-up insights from research and interviews. Understand the need for tailored methods distinct from B2C due to organizational buying complexity.